Angry Birds of NFC Business

NFC (near filed communication) technology is expected to become a new trend in the mobile industry in the world. One by one, the platform smartphone support NFC. There have been many business models are developed utilizing NFC, for example for micro-transactions simply by attaching the phone to the cashier counter or simply to bermian interactive between the two smartphone devices.

But, there is one example of a company that has utilize NFC to support the product lines and services in an integrated way. Angry Birds familiar with it? All this is known as a game bird with a very popular character. However, as the developer Rovio and Finland are not satisfied with just making games. Angry Birds was developed into a brand of products and services and the NFC play there.
Where's his role? Narenda Wicaksono, Developer Operations Manager Nokia Indonesia, describes examples of the use of NFC technology by the developers of Angry Birds as a speaker in Jakarta, Thursday (11/24/2011) last night on FX, Jakarta.
"Developers Angry Birds managed to take advantage of NFC technology to develop their merchandise business. Now not only are superior games, dolls Angry Birds are also sought after by pengemarnya," explains Narenda.
Angry Birds is a game that was originally devoted to users IOS, later developed into a game that can be downloaded on PCs and smart phones with a variety of platforms. The rapid growth of this game did not make the producer complacent. Angry Birds began to sell merchandise, and marketing is supported by NFC technology. How do I?
"Now for unlocked special characters in Angry Birds, gamers have to buy merchandise and then scan your original photos Angry Birds toys or other merchandise. Angry Birds is now not just a game, but the brand!" he said.

Of course curiosity with the game, gamers will not hesitate to buy merchandise. Besides can be used to unlock special characters, merchandise Angry Birds also looks cool on display in the bedroom or living room.
NFC technology is a technology exchange data between two devices with a distance of not more than 4 centimeters. This technology is in early development are used by companies or hotel employee ID card to connect to the appliance or device attendance elevator. This technology evolved to the phones after Nokia began by producing the first phone that has NFC technology in 2006.